The successful history of Companhia Cacique de Café Solúvel starts from the entrepreneur vision of its founder, Mr. Horácio Sabino Coimbra, which is shared by his successors and directors.
Follow its trajectory on the timeline.
Founding of the Cia. Cacique de Café Solúvel
Opening of the Factory
Opening of the Soluble Unit Factory
Cacique signs an agreement with Pelé
Throw the filter away
Launching of the soluble coffee in the internal market with the campaign "Throw the filter away".
Founding of the Roasted and Ground Coffee Unit
The great turnaround of Café Pelé
Cacique promotes the great turnaround for Café Pele - Change in packaging and revitalization of the product image
Launching of Cappuccino Cacique
Launching of Cappuccino Cacique - 1st company to launch cappuccino in cans and jars
Sabino Coimbra Memorial
Opening of Horácio Sabino Coimbra Memorial, with an artistic wall reproducing the coffee route, made by the visual artist Luiz Trevisan
This year also saw a great change in packages, with slender golden traces and a new concept.
Opening of the Freeze Dried Factory
New Special Roasted and Ground coffees
250gr sachets focused on consumers with a refined taste. Organic and Gourmet Versions.
Café Pelé launches new and young packages.
Launching of new soluble and breakfast products
Gourmet Lyophilized Soluble, Creamy Powder Soluble Coffee and Caramel-flavor Cappuccino in limited edition.
Repositioning of the Café Pelé brand...
Café Pelé not only changed its packaging layout, but also brought more smoothness and female elements to its communication. Launching of the campaign "O café é Pelé, mas o cafezinho é seu" (The coffee powder is Pelé, but the coffee is yours), stared by actress Juliana Pcertificacoesaes.
Lançamento da nova Marca Graníssimo
A Cia. Cacique lança uma nova linha, composta por produtos desenvolvidos com blends diferenciados e sabor equilibrado, na versão Torrado e Moído, Cápsulas e Filtros. E relança a marca Tropical, que ganha um visual renovado e brasileiro.